Office in Copenhagen

Why should you implement Google Analytics 4 (GA4) asap?

As you already may know, Google Analytics Universal will stop recording your website’s data from July 1st, 2023. If that’s not bad enough, Google will delete all your data from Universal Analytics 6 months after that, meaning that in a few months, you won’t be able to use this platform any longer and everything will disappear soon after.

Q: How much better would your ads perform with twice the data?

 

 

Google is popping up messages in your Google Analytics Universal platform telling you they will create a new GA4 property for you soon. The issue with this, is that you will get a very poor and basic setup from Google that will be useful if you only want to see how many visitors and pageviews got viewed in your website. If on the other hand you are using your Google Analytics to understand your audience and be better at managing your marketing platforms, it is more than recommended to prepare a bulletproof data foundation in GA4, so you can create funnels and understand the most relevant events such as:

  • view_content
  • add_to_cart
  • begin_checkout
  • purchase

and so on.

The best way to get your data right and implement GA4 is by doing it with Google Tag Manager, which can use the power of your website’s data infrastructure. Google Tag Manager or GTM is able to gather data through different website elements such as JavaScript, HTML, CSS or the king of tracking dataLayer.

We know this might sound too technical, but the most important thing for you to understand is that the big e-commerce players always use GTM to set up their tracking. This way, you get accurate and reliable data to work with.

What is GA4 and what makes it different from Google Analytics Universal?

GA4 is Google Analytics Universal on “steroids”.

It is the latest platform that will allow you to take advantage of all the changes that have been going on in e-commerce within the last few years.

For instance, GA4 is an “event base” and no longer a “session base” platform, meaning, that data is much more flexible and you can customize your data more freely than with the previous version. GA4 takes advantage of new technologies and is able to understand “Cross-device” navigation, being more accurate at understanding that one user can experience your website through multiple devices, therefore recording 1 user in GA4 instead of 2 or more.

Not only that but it is built to get richer data that can then be further analyzed with a new type of reporting under the exploring reports.

You can also go more advanced and export your data into Google Cloud’s BigQuery, a Cloud data warehouse where you can link your GA4 data with other platforms or offline data.

These are some of the few advantages of GA4 and why you should be excited about taking action to do the transition.

What do we implement for you and why is it a professional and optimized setup for e-commerce?

At Kilon, we understand how important it is to get your tracking and data as accurate as possible, that’s why we always make sure to follow the best tracking practices and Google E-commerce events so you can always trust your data and insights to take business decisions.

These are the events that we will include with a GA4 migration setup:

  • Page_view
  • View_item
  • Add_to_cart
  • Remove_from_cart
  • Begin_checkout
  • Purchase

These events will include different types of enriched data, such as the product name, product category, price, and currency.

You will be able to use this extra data send into GA4 to build advertising audiences based on the data gathered for each event.

For instance, let’s say you want to make a new audience in GA4 to be used for Google Ads advertising. For this target segment, you want to see people who begin the checkout with a specific product you want to promote, but they did not complete the purchase. You can add the people with X product but exclude those people who bought it, so you make sure to only target those who started but did not purchase.

With the events and advance tracking we implement, you will be able to do that, and we will be happy to show you how to do it after the implementation is completed.

After the GA4 migration is completed, you will get onboarding material to understand how to get the most out of your new setup to build meaningful reports and create advanced audiences for your paid ads in your Google platforms.

GA4 Ecommerce Performance Pack

What is included:

  • Google Tag Manager setup
  • Complete migration from Universal Analytics to GA4
  • All best-practices e-commerce events so you can keep advertising
    • Page_view, View_item, Add_to_cart, Remove_from_cart, Begin_checkout, Purchase
  • Onboarding material teaching you how to use GA4
  • Linking to Google ads & Google signal for cross-device tracking
  • Linking to Google Search Console

Price: $249.99 one-time fee

Time to deliver: 5 – 7 days

Guarantee: Your GA4 and Google Ads tracking will work flawlessly or you don’t pay us anything.

Next steps: Book your onboarding. We will request access to your current Google Analytics account and Google Tag Manager. If you do not have these, we will provide them to you as a free part of the GA4 E-commerce Performance Pack.

Book your call here 👇